DaFont: A library of free fonts for you to choose from.: This site automatically generates cohesive color palettes for free.Visual Watermark: This free site allows you to layer text on top of images without any specialized software.
Lastly, let’s review some of the tools that are at your disposal: Nothing is more frustrating than attempting to read something that has been poorly designed. Don’t use a super small font or put dark text on a dark background. Don’t lay text over an image if it will make the text hard to see. In fact, whitespace serves the important purpose of separating ideas and giving your audience a visual and mental break. You should not feel the need to fill up every piece of real estate on your site. White space refers to any space that doesn’t feature text, an image, or an icon. It may feel limiting at first, but it will make your brand feel cohesive. Avoid multiple colors, different fonts, and confusing layouts. Dark text on a light background is a good choice. Second, let’s talk about some easy graphic design rules that anyone (even non-designers) can and should follow: When it comes to your digital marketing ecosystem, color, fonts, white space, imagery, video, and logos are all included in graphic design-basically, anything visual on your site or social media accounts. Graphic design doesn’t just refer to images or animations. Unfortunately, we aren’t all blessed with the artistic inclinations it takes to be good graphic designers… but fortunately, some tips, tricks, and tools can save you from making horrific graphic design mistakes.įirst, let’s cover what graphic design encompasses. Good graphic design feels ‘right,’ with every element seeming to flow together, while bad graphic design is immediately noticeable and universally panned. The same principles apply to graphic design. When we say that good design goes unnoticed, this is what we mean. Now, try to remember an intuitive doorway that you walked through without any confusion about whether you should be pushing or pulling. We are willing to bet that you can remember at least one instance of trying this, and accidentally embarrassing yourself. Think of it this way: have you ever approached a door and tried to pull it open rather than push it open? When you attempt to open a door the wrong way, it leads to feelings of embarrassment and annoyance. But when design is done poorly, it creates major frustration. When design is done well, the average person doesn’t even notice it.
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